[Free ebook]The Spirit of Kaizen: Creating Lasting Excellence One Small - EBOOK VBA EXCEL

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Monday, December 2, 2019

[Free ebook]The Spirit of Kaizen: Creating Lasting Excellence One Small

[Free ebook]The Spirit of Kaizen: Creating Lasting Excellence One Small

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Discover the power of KAIZEN to make lasting and powerful change in your organization
“Maurer uses his knowledge of the brain and human psychology to show what I have promoted for the past three decades—that continuous improvement is built on the foundation of people courageously using their creativity. Kaizen is much more than a world-class management practice; it is a technique to remove fear from our mind’s mind, enabling us to take small steps to better things. The process of change starts with awareness and desire in our minds and then leads to action and change in the physical world. Readers of this book will surely fi nd new ideas and encouragement to make improvements in personal health, performance at work, and their own well-being.”
—Masaaki Imai, Chariman, Kaizen Institute
KAIZEN: The Small-Step Step Solution for You and Your Company
Today’s businesses love the idea of revolutionary, immediate change. But major “disruptive” efforts often fail because radical change sets off alarms in our brains and shuts down our power to think clearly and creatively.
There is, however, a more effective path to change. Change that is lasting and powerful. Change that begins with one small step . . .
It’s The Spirit of Kaizen—a proven system for implementing small, incremental steps that can have a big impact in reaching your goals. This step-by-step guide from renowned psychologist and consultant Dr. Robert Maurer shows you how to:
  • Lower costs—by offering little rewards
  • Raise quality—by reducing mistakes
  • Manage difficult people— one step at a time
  • Boost morale and productivity— in five minutes a day
  • Implement big ideas—through small but steady actions
  • Sell more—in less time
Filled with practical tips and ready-to-use tools for managers, innovators, and entrepreneurs, The Spirit of Kaizen is the essential handbook for a changing world. You’ll learn how to think outside the suggestion box, remove mental blindfolds, manage stress with one-minute exercises, and handle rising health-care costs. You’ll discover the “small step” secrets for dealing with all kinds of people, from tough bosses and listless workers to stubborn clients and fussy customers.
These simple but powerful techniques can be applied to almost any workplace situation, especially when you’re trying to navigate the stormy waters of radical change, high-pressure deadlines, and cutthroat competition. These are the same methods of small, continual improvement that have been tested by the largest companies, such as Boeing, Toyota, and the U.S. Navy—methods that will work for you, too.
No matter how big the obstacle or how big the dream, The Spirit of Kaizen has a small-step solution to help you succeed.

Book Description

HOOK/POSITIONING:
Following his breakout personal development book One Small Step Can Change Your Life, UCLA psychologist and organizational consultant Dr. Robert Maurer demonstrates how to apply the kaizen philosophy to familiar management problems--from high costs to low morale--and shows how small, seemingly trivial steps can lead to profound organizational change.
Business leaders are often called upon to make large, significant improvements to their organizations--to cut costs, create new products, reduce mistakes, improve service, and so on. Yet change management is a hot-button issues in business these days, because it is so difficult to achieve. Now, in The Spirit of Kaizen, psychologist and organizational consultant Dr. Robert Maurer shares the successful recipe for leading change he has taught at Boeing, Pepsi-Cola, PricewaterhouseCooper, General Motors, and hundreds of other large organizations. Eight years ago, Dr. Maurer published a book called One Small Step Can Change Your Life: The Kaizen Way. This book took the principle of kaizen--the operations concept of small, continual improvement--and viewed it through the lens of psychology. This book was an extension of Dr. Maurer's work as a clinical psychologist and organizational consultant, in which he encourages his clients to achieve impossible-seeming personal goals by taking small, almost laughably tiny, steps. The book sold over 50,000 copies, was licensed in nineteen languages, landed a full-page article in U.S.A. Today, and was a finalist for the Books for the Better Life Award.
The small-step message resonated with the business community, and launched a thriving organizational consulting practice for Dr. Maurer. Managers are familiar with kaizen from the specialized context of Just In Time delivery, paced moving lines, and other operations issues, and they like the idea of using its philosophy of incremental improvement to solve the problems that overwhelm them. These managers have usually tried big, bold steps in their pursuit of excellence. Sometimes these innovations are successful, but more often they are crash-and-burn disasters that result in low spirits, lower productivity, and even lost jobs.
Based on Dr. Maurer's most popular seminar topics, The Spirit of Kaizen shows how to apply the principles of kaizen to the most common management challenges. Readers will learn how to boost morale, contain costs, improve quality, develop new products and services, increase sales, and reduce corporate health care expenses. The author draws on psychological research, business history, and his extensive consulting work to show how managers can design small, easy steps to reach their lofty goals without fear or agony. He supplies plenty of case studies to illustrate how other businesses have succeeded using these principles. Using the psychological insight and concrete suggestions in The Spirit of Kaizen, business readers can locate road maps for solving their biggest headaches and achieving their biggest dreams.
AUTHOR MARKETING/PUBLICITY/SALES PLATFORM:
Robert Maurer, Ph.D. is on the faculty of the UCLA and University of Washington Schools of Medicine. He is also the director of the Science of Excellence, a consulting firm that translates evidence-based psychology into practical strategies for success. Dr. Maurer's likable and effective style places him in high demand on the speaking circuit, and at this point in the year his 2011 schedule lists more than twenty speaking engagements. Dr. Maurer has been featured on 20/20 and in U.S.A. Today, Men's Health, Elle, and the Los Angeles Times, as well as many other publications.
Leigh Ann Hirschman, Dr. Maurer's collaborator, has written several books, including One Small Step Can Change Your Life. Some other projects she's worked on include the L.A. Times bestseller The Blessing of a B Minus: Using Jewish Teaching to Raise Resilient Teenagers (Scribner, 2010), Live a Little: What the Research Really Says about Living a Pretty Healthy Life with Susan Love, M.D., M.B.A., and Alice Domar, Ph.D., (Crown, 2010) and many others. Her books are frequently nominated for Books for a Better Life Awards. Leigh Ann, a former HarperCollins editor, is known for her attention to detail and for ushering her projects smoothly and successfully through the entire publishing process.
FEATURES:
  • Managing and leading change is one of the most difficult things a leader must do; “change management” is a hot-button issue
  • Over 50,000 copies sold of One Small Step Can Change Your Life, driven by author's consulting work, personal appearances, and word-of-mouth sales. He will support The Spirit of Kaizen with the same commitment to lectures and consulting.
  • Author's last book was licensed in 19 languages
  • Author has given seminars on change management at large organizations. Past clients include American Express, Bank of America, Blue Cross, Boeing, BP, General Motors, Hughes Aircraft, Northrop Grumman, Pepsi-Cola, PricewaterhouseCooper, Raytheon, Sony Pictures, the United States Air Force, Walt Disney Corporation, Xerox Corporation, and hundreds of universities and nonprofit organizations around the world. For the full list, click here: http://www.scienceofexcellence.com/science-of-excellence-clients.php
  • Author's previous book received extensive media coverage in USA Today, Fast Company, Lost Angeles Times, Elle Magazine, and on PBS; was a finalist for Books for a Better Life award

About the Author

Robert Maurer, Ph.D., is on the faculty of the UCLA and University of Washington Schools of Medicine. He is also the Director of Science of Excellence, a consulting firm that translates evidence-based psychology into practical strategies for success
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